Future of Papers 报纸的未来

Matt: Taking one step back to the newspapers, my impression was that newspapers got all their money from the advertisements, and that people buying newspapers basically paid for the paper, like the actual printing and maybe the delivery. That the actual cost, that any money they make was through advertisements so I don’t see how that’s any different than if they just had it online where they would get rid of all those costs of delivery and the paper and the printing and then just still have the same advertisement so I don’t understand why they can’t make that transition more smoothly.

马特:我们继续来聊报纸,我印象中报纸业的收入来自广告以及人们购买报纸的费用,而像印刷和投递是报纸业要支出的费用,报纸业的收入来源于广告,我认为这和电子版报纸没有什么区别,电子版可以摆脱投递费用、纸张费用以及印刷费用,而且在线新闻也有广告,所以我不明白为什么报业没有更顺利地过渡至电子版。


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